With the help of footballing legends, Harry Redknapp and Ally McCoist, Papa John’s launched a “Sign for Your Club” campaign at the end of 2021 – with the chance for one lucky fan to put pen to paper on a real-life contract with their Club of choice.
As the Papa John’s Third Dugout and Official Club Pizza Partner of the O’s, Papa John’s chose the Breyer Group Stadium, home of the O’s, as the location to capture the campaign’s ad videos and photos.
A number of short ads promoting the campaign were filmed at Leyton Orient’s Breyer Group Stadium – with Harry and Ally making use of the pitch, changing rooms and even the Papa John’s Third Dugout to watch over their potential “signings”!
Being a football fan, and with "ground hopper" becoming increasingly popular in my vocabulary as the years go by, I can't deny the joy and privilege I felt when having to select a location for the filming of the Papa John's campaign "Fan to famous - Sign for your club". Leyton Orient proved to be the dream "old school" ground with loads of character. Situated in the tight surrounding streets that must fill up on match day, it's a ground that's clearly been built upon over the years with different stands and building styles. We were able to achieve all the footage we needed and more, being given access to some amazing areas of the ground, and all topped off by the accommodating and helpful team that greeted and looked after us so well during the day. Come on the O's!
Jamie Rayner, Creative Director at Cygnus