Sidemen vs 100 Kids: YouTube stars choose E10

Case Study

The Breyer Group Stadium pitch had a few more pairs of boots than usual running across it for one day in September 2021, when 100 6-10 year old kids descended upon E10 to take on British YouTube group, Sidemen, in a unique challenge.

Sidemen vs 100 Kids is one of the latest videos released on the Sidemen’s popular YouTube channel and it hit more than 3 million views within the first 12 hours of release.

With the group themselves, 100 kids and around 70 guests in the stands, the logistics of the day required meticulous planning from the E10 events team, who managed covid-secure arrival and departure processes at the stadium, as well as changing facilities for those involved. Regular planning meetings ensured the day went by smoothly, as well as creating a fun and unforgettable experience for all involved.

As well as pitch hire, the Sidemen utilised the team dressing room for further filming requirements. To find out more about filming at the Breyer Group Stadium, please click here – or contact us to enquire about fulfilling your next filming project in E10.